Unlocking Revenue with Activity APIs: Why Experiences are the Next Big Distribution Frontier

May 22, 2025

May 22, 2025

5 min

5 min

Discover how Activity APIs are transforming travel distribution by unlocking new revenue streams with experiences. Learn how VOLT is preparing to empower businesses to tap into the booming global activities market.


Travelers today seek more than flights and hotels—they crave unique, memorable experiences. As this shift continues, activities and experiences have rapidly become one of the fastest-growing segments in travel distribution.

Why Activities and Experiences?

Today's consumers prioritize experiences over traditional products, driven by the desire for personalized, unique, and authentic moments during their journeys. As travel companies adjust to this evolving landscape, offering comprehensive activity options becomes crucial in differentiating themselves from competitors.

The Revenue Opportunity

According to recent industry reports, the global activities and experiences market is set to reach $183 billion by 2030. This presents a significant untapped revenue stream for travel distributors. By integrating activity APIs, travel businesses can swiftly capitalize on this burgeoning market.

Advantages of Using Activity APIs
  • Instant Connectivity: Quickly offer a broad range of bookable experiences without lengthy manual integrations.


  • Real-Time Inventory: Maintain accurate availability, pricing, and instant confirmations, boosting customer satisfaction.


  • Scalable Growth: Easily expand your product offerings, reaching broader customer segments without high overhead costs.


How VOLT is Preparing to Empower Businesses with Activity APIs

VOLT’s upcoming modular, easy-to-integrate Activity APIs will provide travel companies with seamless access to a diverse range of experiences—from sightseeing tours to adventure sports—enabling rapid market entry and expansion. With built-in AI-driven analytics, businesses will gain actionable insights into customer preferences, allowing them to deliver highly personalized activity recommendations.

The Future is Experiences
As travel continues evolving, businesses that proactively integrate and distribute experiences through robust APIs will be better positioned to capture growing demand and enhance customer loyalty. Activity APIs aren't just another technological addition; they're the key to unlocking new growth and staying ahead in the competitive travel market.

Stay tuned to discover how VOLT can help you seamlessly integrate Activities APIs and unlock significant new revenue streams.

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